In his book “Empowering Yourself”, Harvey Coleman puts career success under the microscope to get a better understanding of where you should spend your energy to get maximum return. It turns out that being great at your job isn’t enough – in fact it accounts for only 10 % of career success. It’s just the entry point. Your image, exposure and how people perceive you accounts for the remaining 90 %. In a nutshell, to be successful, people need to know who you are, what you do and why it matters.Linkedin is a great vehicle for boosting your exposure. It allows you showcase your expertise and lets people know what value you can bring to a company and how you can contribute to its success.Here’s 10 tips you should consider when crafting your online profile.