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AI is transforming the job search process, and candidates need to adapt to stay competitive. The hiring process is becoming faster, smarter, and more efficient, with companies like Unilever leading the way.
Unilever processes 1.8 million job applications annually to fill over 30,000 positions. How do they manage this volume? By leveraging AI. Their Chief of HR revealed that AI has saved the company 70,000 person-hours.
This shift isn’t the future—it’s happening now. If you’re in the job market, understanding how AI shapes recruitment is essential. Are you ready to compete in this new era?
What is an AI Interview?
An AI interview is a game-changer in recruitment. Instead of a live interviewer, you’re asked pre-determined questions and have limited time to respond. AI analyzes your tone, keywords, and body language to decide if you move forward. It’s not just what you say, but how you say it.
The Pitfalls of AI Interviews and How to Avoid Them
Many candidates feel robotic in AI interviews, losing the energy that sets them apart. To avoid this, focus on three key areas:
- Stay authentic—show your personality.
- Speak with confidence—own your answers.
- Engage your body language—even on screen, non-verbal cues matter.
Visualize a Human on the Other Side
Facing a black screen can feel impersonal. Imagine a real person on the other side. You’ll be evaluated on your presence, warmth, and competence—qualities that need to come through, even in a virtual setting. This mental shift can help you convey authenticity and make a stronger impression.
Mine the Job Description and Use Key Words
Your success in an AI interview hinges on how well you align with key language patterns. Here’s how to be strategic:
- Examine the job description—highlight key words the company values.
- Use those words intentionally in your answers.
- Be evidence-based—prepare examples that showcase your skills and experience.
Practice Makes Perfect
Prepare as you would for any interview, but take it further: video yourself speaking to a blank screen. Play it back to review your body language and expressions—they matter even when no one is watching. Remember to be kind to yourself—focusing on your strengths leads to faster improvement.
Conclusion
AI is revolutionizing recruitment. While being evaluated by bots may seem daunting, you can succeed by focusing on human connection, strategic language use, and effective practice. Stay authentic and prepared, and you’ll be ready to excel in any AI interview.
About the Author
Laura McGrath is a qualified executive coach, EMCC Certified with over 20 years’ experience in executive search and recruitment. She’s the owner of Interview Techniques, a leading provider of interview and career coaching services and has been a guest lecturer with Trinity College Dublin and TU Dublin. She’s given master interview classes with Institute of Chartered Accountants. For a consultation, please call 087 669 1192 or go to https://interviewtechniques.ie/contact/
Public Sector Experience: She’s been on public sector interview panel for the Civil Service interviewing Clerical Officers/Executive Officers/Higher Executive Officers/Administrative Officers and Assistant Principal Officers. She’s also been on Local Authority, County Council, HSE, Irish Prison Service, Garda Siochana and numerous semi-state boards, interviewing using both the Capability Framework and Competency Models.
To arrange a consultation, call Laura on 087 669 1192
