Personal Profile & LinkedIn

As 90% of recruiters now use Linkedin, it’s important to invest time crafting your personal profile to ensure you feature in their top search results.

Here are a few pointers to help you achieve this:

Headline and Photo

Your headline is hugely valuable and may be the only part of your profile that a recruiter or hiring manager actually looks at. Most people don’t make full use of the 120 characters and just list their title and employer.

Try to give a good sense of what you do, who you help and how you’re credible. If your job title won’t be understood by those outside your company – use a more appropriate title to reflect what you do. If your company isn’t well know, give some information to indicate sector/ size. Make your headline interesting by highlighting an award or affiliation. For example: Finance Director of start-up software company- finalist in Deloitte Technology Fast 50, 2016. Big 4 ACA, MBA qualified TCD Dublin.

Your profile is 14 times more likely to be viewed if it includes a photo. As this is a business networking forum, use a professional photograph as it will foster trust and confidence.


This is where the LinkedIn algorithm searches for key words, so fill it with information you think your target audience is looking for.

If you’re looking for a job you may want to use keywords that match those of the job specs you’re applying to. If you’re a business owner, you should consider using terms that your clients might be looking for.

Your summary is the place to share who you are and what makes you great, but it’s not the place to list everything you’ve ever done. This section also lets you use multimedia such as YouTube videos, blogs, articles etc.


This section should be easy for readers to scan quickly. Instead of simply listing your responsibilities try to present your accomplishments and talents in a compelling manner.

You can also bring this section to life with images, videos, recommendations, and other media. To get more ideas as to how best present yourself, you could do a search for people with a similar job titles.

Increase your network

Aim to get at least 300 connections in order to get a good enough network that will be useful for you professionally. When requesting a connection, personalise it as you’re twice as likely to be accepted. Also, find groups related to your industry or niche, then join and actively participate in 2 or 3 of them.


Ask clients and colleagues for recommendations. Testimonials are powerful tools and will help give you credibility and weight.

Customised URL

LinkedIn assigns you an awkward, hard to remember URL, but you can easily customise it to your name or your area of expertise. This is another tool which will help you feature highly in search results.


Keep your profile updated regularly with industry news and your accomplishments. Put a few minutes aside at the beginning of each day and this will help you become more visible on LinkedIn and gives your network an opportunity to engage with you.

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