Do looks matter? Yes. Politicians have recognised this for years. Hilary Clinton when running for the 2016 US Presidential election, hired Kristina Schake, former aide to Michelle Obama, to help shape her image and signed up a make-up artist who worked on Veep. She even appeared in US Vogue, a publication she previously avoided. Two of our own most prominent leaders took a leaf from the same book. Bertie Ahern is reported to have spent more money than the average industrial wage on make-up, spending an estimated €550 a week on his appearance. His predecessor Charles J Haughey understood the importance of a tailor made shirt and infamously became a loyal customer of Charvet, Paris.